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How To Sue A Robot And What The TED Conference Is Really Like
Should technology be a source for hope or fear? That was the question that seemed to emerge this week as I read several stories offering a recap from the TED Global conference as well as new...
View ArticleWhy Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which allows frequent travelers to purchase...
View ArticleHow To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their own quest to maintain relevance and resurrect their...
View ArticleCadbury Is The First Brand To Get Banned From Advertising To Kids
For years unscrupulous marketers pushing unhealthy foods or unbelievable marketing claims have dragged down the credibility of all marketers. Now under a new rule from the Advertising Standards...
View ArticleWhat British Grocery Chains Can Teach Us About Delivering Retail With Empathy
British supermarkets are quickly becoming the unexpected pioneers in adding more empathy into retail. In January, Tesco introduced a “slow checkout line” for customers who have dementia or otherwise...
View ArticleVictorinox and How To Use Powerfully Ordinary Videos For Marketing
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a...
View ArticleWhy More Millennials Are Uncovering Their Tattoos At Work
For the past several years the debate about tattoos at work has gone back and forth between those who think a tattoo is taboo in the office and those who feel it is a modern expression of individuality...
View Article4 Big Trends From The 2019 Super Bowl Ads That Explain Our Culture
The best part of the Super Bowl experience is always the advertising. That was particularly true this year thanks to another joyless victory by the Patriots in quantifiably the most boring Super Bowl...
View ArticleTrader Joe’s and the Slow Death of Brand Personality
Update – Two weeks after this post was originally published, Trader Joe’s issued a new statement sharing that they do not consider these brand names to be racist and instead will be keeping them...
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